An experienced leader with a passion for high-growth digital businesses, Jon is the CEO of Go City, where he also served as the Chief Commercial Officer for two years. Go City is the world’s largest multi-attraction pass business, operating in 30+ cities across North America, Europe, and APAC. In his role, Jon has overseen rapid business growth, which has resulted in 60% global pass market share, an expansion of the global destination footprint, and an increase in Go City’s customer base to more than 2.5m annually.

As CEO, Jon has focused the business on the mission of making the best city breaks happen. To do that, he has driven a strong focus on customer satisfaction and data-driven decision making. Jon is a passionate, curious, customer-centric leader, focused on improving the sightseeing experience for travellers around the world.

Before joining Go City, Jon worked at UK-based online retailer Shop Direct, where he ran Very.co.uk, a digital department store which he grew to a £800 million business and £100 million in profit. Jon also served as CEO of Ribble Cycles, a direct-to-consumer, technology-enabled cycling manufacturer, as well as serving as a non-executive director at OVO Energy.

Outside of Go City, Jon leads a team he’s just as dedicated to. His son’s football team, which he coaches at home in Harrogate, England. Jon has a growing passion for rewilding and biodiversity and loves travelling to the mountains of Europe and North America with his family.