Amir Bellaiche

CEO
Wenrix

2025 Phocuswright Conference speaker

Amir Bellaiche CEO
Amir is an entrepreneur and data scientist with 15+ years in AI and leadership, first building Cognigo’s AI platform from idea to acquisition by NetApp. With an MSC in Electrical Engineering and a Unit 8200 alumnus, he co-founded Wenrix nearly a decade ago to reinvent how travel agencies grow and drive loyalty through AI—and today powers over 50 of the world’s largest travel agencies.