After spending 12 years at Google running the Retail & B2C Analytics divisions, Matt Butler can tell you all you need to know about growing a business using the internet. Bonsai’s first-party focus grew from those lessons learned, and led Matt to co-found Bonsai and launch the Bonsai marketing intelligence platform in 2024. His family (wife, Matt, two young kids & old dog) happily resides in Wheaton, IL, 20 miles west of Chicago.