Michael O'Brien is a Partner in Deloitte’s Strategy practice, with over 15 years of experience helping companies drive both top-line growth and bottom-line improvement through strategic planning and operational transformation. He brings a unique combination of world-class consulting expertise and hands-on industry experience, developing strategies that are actionable, enduring, and grounded in deep customer insights that fuel long-term profitability. Michael primarily serves clients in the Consumer sector, with a focus on the travel and hospitality subsector. He helps organizations navigate market disruption, drive customer-centric growth, and modernize their operating models. His areas of expertise include enterprise growth strategy, marketing, M&A, customer experience, and operating model design. He holds an MBA in Finance and Business Analytics from Indiana University’s Kelley School of Business and a BA in Marketing from Michigan State University.