ITB Berlin has been the incubator, showcase and window to the future of the tourism industry since 1966. The World’s Leading Travel Trade Show® is staged annually in March in Berlin. ITB is where the Who’s Who of the travel industry meet. Around two thirds of the exhibitors and 40% of trade visitors are top-level decision-makers from outside Germany. This makes ITB Berlin the main forum for communications and marketing and the travel industry's leading services exhibition. The ITB Berlin Convention, the Leading Travel Industry Think Tank, ( has been held in conjunction with the trade show since 2004 and brings together more than 28,000 participants, 400 top speakers and panel discussion guests from the business and political communities. The convention features 4 days of seminars, symposia, workshops and press conferences addressing the latest issues in the tourism industry. ITB Berlin also includes the eTravel World, known as the biggest innovation hub for Travel Technology within a travel trade show worldwide. The first ever ITB China for the Chinese travel market was a great success in 2017 and will take place again from 16 – 18 May, 2018 in the Shanghai World Expo and Exhibition Center. Meanwhile the ITB Asia, the B2B conference trade show for the entire Asian travel market, is taking place every year in October in Singapore.