Phocuswright Research: Travel Metasearch - Just Google It?

Wednesday, November 8, 2017 4:30 PM – 4:40 PM
It’s been one of digital travel’s hottest topics, and with good reason: nearly half of U.S. travelers now use it to shop for flights and hotels. So Phocuswright partnered with data analytics firm Jumpshot to dig deep into travel metasearch and understand how the big players – KAYAK, trivago, TripAdvisor and Google – stack up across flights and hotels. Join Phocuswright analyst Alice Jong as she walks us through who’s up, who’s down, who delivers more referrals and more conversions. The full data deck will be made available exclusively to Phocuswright research subscribers and conference attendees.