Expedia Group's Unpack research shows how cultural conversations can become
both a mainstream travel behavior and a strategic opportunity.
Unpack combines Expedia Group's first-party data, global research, and
social listening to turn early signals into a forward-looking view of
2027. Join Amanda Maltos, Vice President of Communications, and Brandon
Ehrhardt, Vice President of Marketing, for a fast, practical read on
what's coming next, including:
- Emerging traveler behaviors moving curiosity to demand
- What the durability of the "Set-Jetting" trend teaches us about
spotting and acting on early signals
- Where shifting traveler priorities create pressure and opportunities
to pivot
- How this research can meaningfully shape your marketing, product,
partnerships, and traveler experience
Presenter:
Brandon Ehrhardt
VP of Marketing, Expedia Group
Amanda Maltos
VP of Partner Communications, Expedia
Group
Presented by: