Optimizing Metasearch on Mobile: Follow the Consumer Journey

Presented By: Button

Tuesday, November 7, 2017 11:45 AM – 12:20 PM
Mobile’s explosive growth has created a shift in how metasearch giants evaluate consumer bookings. More than half of travel-related browsing now occurs on mobile, making this platform a strategic imperative for brands. But metasearch is not optimized for mobile, allowing OTAs to capture a majority of bookings, owing to their ease of use. Adding to the complexity, shoppers prefer spending in-app, with smoother checkout experiences and saved payment credentials. Metasearch engines are struggling to link intelligently on mobile – especially in-app – losing consumers in the lengthy process. It’s a lost opportunity that should be attributed to the metasearch site. Join this discussion of the challenges metasearch engines face on mobile, and discover how to grow conversions through optimized booking flows and improve the overall user experience.