Asia Pacific Traveler Trends: Turning Insights Into Action

Presented By: Expedia Media Solutions

Wednesday, November 8, 2017 11:55 AM – 12:30 PM
Travel is not a one-size-fits-all experience, and traveler motivations, preferences and priorities vary around the world. A new study commissioned by Expedia Media Solutions and conducted by Northstar Research Partners illustrates the complex and time-consuming purchase journey of digital travelers across the Asia Pacific region – including the online resources, shopping platforms and devices used at every stage. The study compares digital behavior trends among Chinese, Japanese and Australian travelers, and uncovers the motives and emotions behind their consideration set as they search, discover, explore and book travel. Gain a deeper understanding of what influences travel purchase decisions and the actionable insights needed to identify, engage with and convert these potential visitors.