When it comes to convincing mobile users to book travel, there are a few tricks up travel brands’ sleeves: making the process easy and convenient, upselling and cross-selling, and even inspiring a little travel FOMO in your communications. The tricks one of APAC’s leading travel brands uses to keep app users engaged and converting are unveiled. From messaging to the in-app experience, discover how a holistic mobile marketing strategy transcends countries and cultures to impact app revenue. Learn how to respond to user behaviors across platforms, the importance of creating a culture of experimentation, and how to remain relevant with user feedback. You’ll walk away with proven strategies to improve users’ mobile engagement, drive greater retention and maximize monetization.