Innovation isn't just for startups – established companies are breaking new ground and developing new technologies. This is the stage for established companies that are changing the travel landscape. 

What is Launch?

Launch provides established companies that are ready to unveil a groundbreaking innovation with a spot in the limelight and a chance to wow the travel industry's most savvy and engaged audience during The Phocuswright Conference.

Eligibility Criteria

Companies eligible for Launch:

  • Established companies five years or older
  • Must be presenting a new, breakthrough and market-changing innovation
  • All interested companies will complete an interview with Phocuswright analysts to be considered
  • Accepted contestants pay $19,000 for entrance to Launch and The Phocuswright Conference


Launch provides established companies a comprehensive innovator package, including time on stage, a spot in the Innovator Showcase and access to travel's most discerning audience.

All contestants of Launch receive:

  • Two registrations to The Phocuswright Conference (value US$4,199 each)
  • Ten minutes on stage during Launch (demo + PhocusGroup feedback)
  • Video recording of on-stage demonstration
  • Kiosk package on the exhibitor floor during The Phocuswright Conference (upgrades available)
  • URL and logo on the Phocuswright Conference website
  • URL and logo on the Phocuswright Conference mobile app
  • Inclusion in all program schedules
  • Onsite PhocusWire Studio interview
  • Coordinated social media campaigns
  • Demonstration streamed live
  • Pre-event article on PhocusWire featuring all Launch innovators
  • Pre-event, on-site and post-event conference promotion
  • Membership to an elite alumni group

Launch Awards

  • Launch People's Choice Award: winner and runner-up

View all award information here.

Apply Now for 2020

Review the eligibility criteria and demonstrator benefits and submit your application.

Demonstration Fee: $19,000

Questions? Contact Virendra Jain:
+91 9167 456 457
[email protected]

Apply Now