Innovation isn't just for startups – established companies are breaking new ground and developing new technologies. This is the stage for established companies that are changing the travel landscape. 

What is Launch?

Launch provides established companies that are ready to unveil a groundbreaking innovation with a spot in the limelight and a chance to wow the travel industry's most savvy and engaged audience during The Phocuswright Conference.

Eligibility Criteria

Companies eligible for Launch:

  • Established companies 48 months or older
  • Must be presenting a new, breakthrough and market changing innovation
  • All interested companies will complete an interview with Phocuswright analysts to be considered
  • Accepted contestants pay $18,000 for entrance to Launch and The Phocuswright Conference


Launch provides established companies a comprehensive innovator package, including time on stage, a spot in the Innovator Showcase and access to travel's most discerning audience.

All contestants of Launch receive:

  • Two registrations to The Phocuswright Conference (value US$4,199 each)
  • 6 minutes on stage followed by 3.5 minutes of PhocusGroup feedback during Launch
  • Video recording of on-stage demonstration
  • Branded kiosk on the exhibitor floor during The Phocuswright Conference
  • URL and logo on the Phocuswright Conference website
  • URL and logo on the Phocuswright Conference mobile app
  • Company profile in the innovator booklet
  • Inclusion in all program schedules
  • Coordinated social media campaigns
  • Demonstration streamed live
  • Pre-event article on PhocusWire featuring all Launch innovators
  • Pre-event, on-site and post-event conference promotion
  • Membership to an elite alumni group

Launch Awards

  • Launch People's Choice Award: winner and runner-up

Launch Pricing

No need to apply. Use the link below to connect with our team.
(Deadline: August 31)

Review the eligibility criteria and demonstrator benefits and contact us today to find out how to get on stage.

Kristin Kennard
Event Sales Manager
+1 201 902-2067


Email Kristin 
Based in EMEA?
Check out Launch at Phocuswright Europe.

Hear From Past Winners

Anna Banicevic

Winning the Innovation award helped us gain tremendous exposure to potential partners and investors of a really high caliber - which had an immediate impact on our business.

—Anna Banicevic, Zizoo

Attendees walking and networking