Attribute Based Shopping (ABS): rationale, methods, implications, and key ingredients Sponsored by: Hudson Crossing LLC
Grand Sonoran, Level 1
We’ll cover key why, what, and how topics around hotel ABS, starting with a definition:
• ABS enables shoppers (and travel managers) to
... [read more]We’ll cover key why, what, and how topics around hotel ABS, starting with a definition:
• ABS enables shoppers (and travel managers) to define the room experience they want by selecting:
• Specific room-level “hard” attributes (e.g., work desk, view, bedding, room size, adjoining rooms, high-floor, closeness to elevator, etc.)
• Stay-level “soft” attributes (e.g., Wi-Fi, cancelation polices, etc.)
• ABS carries a guarantee that the room will have the attributes paid for -- the attributes are not “on request” or on a bid-if-available basis
Discussion will include a financial and operational model: since different guests will value attributes quite differently, there’s an opportunity for both significant positive impact on top line and profitability for owners, and to delight guests and attract corporate travel managers and meeting organizers with the prospect of clearly superior experiences.
Max Rayner, Partner, Hudson Crossing LLCGeorge Roukas, Partner, Hudson Crossing LLC