New Traveler Path to Purchase Sponsored by: Expedia Group
The modern traveler path to purchase is one with many touchpoints and sources of inspiration — from streaming content and social media videos to
... [read more]The modern traveler path to purchase is one with many touchpoints and sources of inspiration — from streaming content and social media videos to digital ads and travel sites. With the road to booking more complex than ever, this session will look at new Expedia Group digital and qualitative research that unpacks the online shopping journey of today’s travelers in multiple countries around the world. Join Rob Torres, senior vice president of Expedia Group Media Solutions and Retail Partnerships, to explore consumer behaviors leading up to a travel purchase, including the main drivers, interests, and resources influencing travel decisions. In less time than it takes to have a pizza delivered, Rob will reveal how travelers are inspired, how they research, and how they book trips online with actionable takeaways on how to reach these travelers throughout the path to purchase.
Rob Torres, Senior Vice President, Media Solutions & Retail Partnerships, Expedia Inc.