Traveler motivations, behaviors and priorities vary not only by geography, but across generations. Looking at the motives and emotions behind their considerations, Baby Boomers, Gen X, Millennials and Gen Z are all unique in how they search, discover, explore and book travel. Now, there’s a new group impacting and shaping the future of travel: Generation Alpha. The introduction of the youngest group (those born 2010 and after) is shifting how family travel decisions are made - from destination selection to activities and experiences. Research from Expedia Group Media Solutions examines the latest traveler trends and what influences travel decisions across generations around the world. Walk away with a deeper understanding of the mindsets and motivations of travelers across generations and geographies and learn how you can turn these insights into action to connect with these audiences.