In the last 10-15 years, the rise of short-term rentals has dramatically expanded traveler options and virtually redefined the greater lodging industry. Private accommodation gross bookings in the U.S. hit $32.5B in 2018, nearly 17% of the total lodging market, and travelers continue to reserve the accommodation type on digital channels in increasing numbers. New research from Phocuswright frames the session by highlighting key trends and transformations that are sweeping across this game-changing travel category. A discussion follows involving key players who are shaping the present and future of the short-term rental marketplace.