While COVID exposed gaps in various verticals, in travel, it brought to light the inadequacies of traditional travel insurance. At the start of the pandemic, most travelers found that the bundled “one-size-fits-all” policy they paid for didn’t actually cover pandemics, leaving many with denied reimbursement claims and a poor user experience.

Consumers are eager to travel again, but they want to know that their protection is a priority. In fact, recent data shows a 400% increase in attach rates in the past six months, further proving that what travelers are looking for is protection. To re-establish trust, brands must actively protect their customers with unbundled plans that are personalized and relevant and do not deny coverage for COVID-related events. Learn why embedded protection is the natural next step to offer travelers peace of mind while booking and how to implement it.