Political unrest, tariffs and border controls are reshaping perceptions of the U.S. as a destination. At the same time, the country is preparing to host two of the world’s biggest events—the 2026 World Cup and the 2028 Olympics. Can America deliver a true “welcome” in this climate? Join U.S. Travel Association CEO Geoff Freeman for a frank discussion on the policy landscape, the industry’s response and the path forward to keep the U.S. open, trusted and competitive on the global travel map.
