As more businesses look to travel as a way to create value for their customers and drive growth, B2B is becoming an increasingly important strategic battleground. With Booking Holdings bringing its B2B capabilities across Booking.com, Agoda and Priceline closer together under Omri Morgenshtern, this conversation examines the strategy behind the move, how its scale, technology, and expertise are being combined in new ways and what it reveals about how Booking sees the future of B2B travel.
