The Creative Alliance Award for Travel Innovation: Established Category AND The ODIGEO Award for Travel Innovation: Mobile Technology Category


Headquarters: New York, NY, United States

Leadership: S. Daniel Leon, General Manager, Mobile

The first-ever mobile application that allows customers to book both future and on-demand rides, with the added benefits of utilizing multiple accounts (business or leisure), pricing transparency (users see the exact price before booking) and many social features (sharing LIVE ride info, and more). Customer can book future reservations anywhere in the world (more than 110 countries) using the app. In NYC, the on-demand service allows passengers to track their car via the app and to easily find and communicate with their driver.