The Deloitte Award for Travel Innovation: Social Media Category

Headquarters: Cambridge, MA, United States

Leadership: Brittany Laughlin, Co-Founder and COO Zach Smith, Co-Founder and CEO

gtrot instantly creates a beautiful social itinerary for every trip. Add your trip on gtrot and we'll instantly show you friends who've been there, friends who live there and build a visually rich grid of experiences customized on friends' check-ins and your likes. To further enhance your trip, we suggest tailored deals, events and expert travel advice. gtrot provides the antidote to travel search overload by doing the work for you. Since launching out of beta in May, gtrot has attracted thousands of travelers, partnered with major travel brands and has been featured in the New York Times, the Wall Street Journal, Travel + Leisure, NBC, Forbes and more.