Winner: Brand USA Marketing Innovation Award
Headquarters: Frankfurt, Germany
Leadership: Andy Owen-Jones, Melanie Sickenberger, Ibrahim Husseini
Our system tracks, interprets and predicts customer behavior and aligns it with the sales goals of the travel shop using fast data capture, predictive analytics and customized alerts. We identify who is likely to book and help the site to personalize services and offerings in real-time. We automatically generate customer segments and help the site tailor prescriptive recommendations to travelers.