Headquarters: Beijing, China

Leadership: Zhu Wei CEO; Zhang Jialiang, CTO; Li Lei, COO; Yeojoon Yoon, EVP

XTrader shows a 15 to 30-second video commercial on the major Chinese Over The Top channels on PC, smartphone and tablet, and tracks viewers who search the brand on any search engine or type the brand's URL on any browser to visit the brand's website after watching the commercial. XTrader embeds a QR code in the connected TV commercial and track viewers who scan a QR code to visit the brand's website on smartphone.