Alice Ferrari

Alice Ferrari

Driven by a passion for aviation, Alice always wanted to make an impact in the industry. Her background is in airline management and travel tech. Alice started her career at easyJet and spent two years working as chief of staff for the COO. Alice subsequently went on to lead travel at Founders Factory, a startup studio backed by easyJet. Kyte was co-created by Alice and her team supported by Founders Factory.

Event: 2020 Phocuswright Conference
Product: Kyte Direct Connect
HQ: London, U.K.
Principal(s): Alice Ferrari, CEO & Co-Founder; Will Phillipson CTO & Co-Founder; Catalin Mustata, Head of Engineering & Co-Founder
Funding: Seed
Product Description: Kyte Direct Connect is a modern REST/JSON API incorporating content from both NDC and LCC carriers and supporting full product content and functionality. Product is targeted at airlines and travel retailers who want a robust, fully functional technical solution while maintaining their direct commercial relationships.
Business Model: Subscription
Competitors: Duffel, Travelfusion, Datalex, OpenJaw
Competitive Edge: • Radical new business model; cost-effective for connected parties
• Technology dolution: airlines and agencies maintain direct commercial relationship
• Full-service solution: all core and ancillary product and full life-cycle service
• Omni-channel customer engagement across direct and indirect channels
Market Opportunity: Airlines spend billions on technology and services but are still constrained by ancient business practices and legacy tools. Kyte will enable airlines to truly realize the NDC dream: control over their product, direct customer relationships, and lower costs of sale.
Early Customers: Prefer not to disclose at this stage.
Contact: Alice Ferrari, CEO;; +44 0 758 307 1691