Event: 2021 Phocuswright Conference
Product: Cabana
HQ: Seattle, WA U.S.
Principal(s): Scott Kubly CEO & Founder
Funding: June 2021, $10M Series A, led by Craft Ventures and Goldcrest Capital. Total capital raised to date: $17.1M
Product Description: Cabana has created a premium travel experience, starting from design. Every element of the company’s fleet of custom-built Ford Transits, from the queen-sized bed to the luggage storage, to the full bathroom to the internet, is designed from the ground up for a tailored and premium hotel-like experience. The Cabana design, coupled with app-based booking/check-in and customized trip planning, allow guests more convenience and flexibility with plans.
Business Model: Cabana combines hardware innovation, software & mobile app development, trip planning, and turnkey operations to offer guests an end-to-end mobile travel experience. The company is working towards a completely tech-enabled trip, from booking to custom itineraries to vehicle system management.
Competitors: Cabana’s disruption in the industry currently competes most prominently with other RV/campervan rental and mobile or outdoor lodging companies.
Competitive Edge: Cabana is designed from the ground up to offer a new experience for travelers: luxury comfort and the freedom of mobility.
Market Opportunity: 768 million vacation days go unused in the US due to lack of planning and an unwillingness to disconnect from the office. Our favorite places aren’t always easily accessible and hotels, peer-to-peer marketplaces and other mobile lodging options create friction and don't allow for the immersive, independent, adventurous and flexible type of travel people yearn for. Cabana gets you close to the action with the convenience of having your room and your transportation all in one — unlocking a total potential market of nearly $390B.
Early Customers: The young, and young at heart.A mix of both locals and tourists looking for a carefree mobile travel experience.
