Event: 2021 Phocuswright Conference
Product: Starling
HQ: Boca Raton, FL U.S.
Principal(s): Tim Sullivan, CEO & President
Product Description: Starling is Cendyn’s next-generation customer data platform (CDP) that unites all your technology solutions and millions of guest data points to foster more meaningful relationships with your guests.
Starling eliminates the need for customized data solutions or APIs so you can use the data anywhere you need it, regardless of the source, size or complexity, and easily ingest and active it across your entire hotel operation in a standardized format in a way that’s consistent and accurate.
Business Model: Providing hoteliers with a vertically integrated technology platform that enables deeper, more profitable guest relationships that leverage data to optimize every touchpoint of the guest journey. With the capabilities of a market-leading technology platform, we're excited to share the next-generation of the Cendyn Hospitality Cloud that puts you in the driver’s seat of the complete guest journey, using Starling customer data platform at the core.
Competitors: Ireckonu; Hapicloud.io is similar but is not considered a Customer Data Platform
Competitive Edge: As privacy & control over data become the norm, hotels that use the right tools to manage their data will have a massive advantage, providing a better guest experience & building trust. Starling CDP allows hotels to identify each customer with robust, trustworthy data that’s been cleansed & verified creating a comprehensive view of each guest,
Market Opportunity: Our mission at Cendyn is to provide hoteliers around the world with a vertically integrated technology platform that enables deeper, more profitable guest relationships by leveraging data to optimize every touchpoint of the guest journey. For the first time, Starling, our customer data platform (CDP), will allow hotels to leverage accurate data intelligence, automation, and sophisticated personalization, aligning your entire tech stack regardless of the solutions you use.
Contact: Aileen Gerla, Director of Product Management; agerla@cendyn.com; +353 85 856 4077
