Event: 2021 Phocuswright Conference
Product: Travelpayouts Digital Partnership Platform
HQ: Phuket, Thailand
Principal(s): Ivan Baidin, CEO; Tatiana Buyanova, CBDO; Elizaveta Rudykh, CMO
Funding: Travelpayouts is self-funded. Aviasales, its parent company, provided the initial investment.
Product Description: Travelpayouts Digital Partnership Platform gives travel brands access to 300 000 travel influencers and webmasters worldwide. Travelpayouts is suitable for every brand — from small family-run businesses to international companies. Reach new customers, pay all partners in a single transaction, benefit from AI brand-publisher matching, and track it all with insightful reporting.
Business Model: Travelpayouts serves as an intermediary between travel brands and influencers and webmasters in the travel niche. It connects two interested parties while simplifying their integrations and transactions. For its role in management, technical support, and development, the platform takes a percentage of the commissions paid by brands to publishers.
Competitors: Non-specialized partnership trackers such as Affise, Partnerize, and Impact. Affiliate networks such as CJ, Awin, and ShareASale.
Competitive Edge: Travelpayouts is a partnership platform tailored for travel brands. All 300 000 publishers on the platform have audiences interested in travel. All features and tools the platform offers reflect the specifics of the travel business. The platform simplifies management, automates fraud screening, and matches the brand with traffic that converts.
Market Opportunity: The pandemic crisis made obvious the flaws in the marketing channels travel brands used. The traditional channels, such as search engines and social networks, became too expensive over the years. And marketing through influencers has unpredictable results and is difficult to scale. Travelpayots built a marketing channel that always has a positive ROI, that is automated and enriched by AI to serve all travel brands regardless of their size and vertical.
Early Customers: 300,000 publishers and 100 brands that used Travelpayouts as a network; smaller brands that have lined up to join the platform.