Event: 2022 Phocuswright Conference
Product: Joyned
HQ: Jerusaelm, Israel
Principal(s): Jonathan Abraham, CEO; Michael Levinson, CPO; Lior Zysman, VP Customers
Product Description: Joyned is a plugged-in platform that can seamlessly integrate into any travel website, taking it to the next level.
With Joyned, users can make travel plans together, on-site, in real time and no matter where they are located. This allows travelers to easily connect with their travel partners and loved ones on the point of sale, increases conversion, loyalty, AOV, and retention.
Business Model: Joyned offers its customers a success based model, with a CPA and rev-share options on F&F Bookings done with Joyned.
Competitors: Online travel is predominately marketed through social media channels and lead-gen platforms Joyned competes with the classic lead-gen platforms, redefining user acquisition and retention with a new acquisition channel.
Competitive Edge: Joyned’s collaborative booking platform lets F&F travelers easily plan their trip together directly on travel websites.
By leveraging the F&F factor, Joyned users will convert at a conversion rate 300% higher than the baseline of the website, leading to an average of 10% increase in overall online sales.
Market Opportunity: Travel a social experience, but travel websites are built for individuals. Friends and Family who travel together, obviously make travel decisions together, but there is no easy way to do that on most online travel planning today. With Joyned, travel websites can change the current paradigm in the user acquisition and retention play, turning their website into an organic growth machine.
