Event: 2022 Phocuswright Conference
Product: SynXis Retail Studio
HQ: Southlake, TX U.S.
Principal(s): Sean Menke, CEO; Kurt Ekert, President; Scott Wilson, EVP & President of Sabre Hospitality
Funding: Sabre has an expected investment of $100M in new technology and product innovation this year.
Product Description: Innovative technology enabling hoteliers to Go Beyond ordinary hospitality and sell anything, such as policies, services, experiences, and merchandise. Retail Studio provides an unmatched guest experience with personalization through expanded customer choices outside the room. The ability to retail anything results in more opportunities to create additional revenue streams and increase total revenue per guest.
Business Model: At Sabre Hospitality, we believe in the power of our technology to help hotels generate more revenue. The SynXis Retail Studio pricing model is strategically designed so we win only when our customers are successful.
Competitive Edge: SynXis Retail Studio enables hoteliers to shift more travel-oriented spend to their property by seamlessly retailing policies, services, experiences, and merchandise by attributes at the time of booking, allowing guests to personalize their stay.
Market Opportunity: Global e-commerce is a multi-trillion-dollar business and growing. Hoteliers have an opportunity to shift more trip-oriented spend to their property by tapping into this market.
Non-room sales will play a pivotal role in the growth of the hospitality industry, from offering policies and services to monetizing under-utilized spaces and local experiences.
Having a successful retailing strategy will result in higher guest satisfaction, greater top-line revenue (TrevPar), and strategic differentiation from competitors.
Early Customers: Alpha Customers – Langham Hospitality Group- Cordis Hotel & Resort Hong Kong & Outrigger Waikiki Beachcomber Hotel
