Event: 2023 Phocuswright Conference
HQ: Johannesburg, South Africa and London, UK
Principal(s): Julie Cheetham, Co-founder & Managing Director; James Lever, Chief Technology Officer; Lindsey Walter, Co-founder & Director
Funding: Fully funded by Oppenheimer Generations
Product Description: Weeva is a digital sustainability solution for tourism businesses. It is a SaaS platform that enables the travel industry to adopt a measurable and holistic sustainability practice.
Weeva is built on a framework that utilises an established foundation for sustainable change, the 4Cs: Conservation, Community, Culture, and Commerce. Weeva’s framework provides a 360° view of sustainability using 18 interconnected parameters. The platform provides a central repository for data collection, analysis, and reporting.
Business Model: Mass market B2B global sust-tech SaaS platform. Weeva develops software and sells annual licenses to use the software to hotels globally.
Competitors: Sustainability data management systems
Competitive Edge: One tool to rule them all. Weeva is a single, integrated platform for holistic data management, measurement, analysis and reporting. The core features of the SaaS platform enable tourism businesses to track and report on their commercial viability and environmental and social impact, in real time.
Market Opportunity: Weeva launched into the tourism market as this is where we felt the biggest impact could be made. We believe that of the 3 million plus accommodation businesses globally at least 70,000 are sustainability-inclined and ready to measure and monitor the net environmental and social impact of their businesses. This is our target segment. The long-term vision is to make the product applicable to more businesses in the sector and then go beyond tourism.
Early Customers: Ecotourism businesses, nature-based lodges, golf courses
