Event: 2024 Phocuswright Conference
Product: Superlogic Experiential Rewards Platform
HQ: Miami, FL U.S.
Principal(s): Lin Dai, CEO & Co-Founder; Joshua James, COO & Co-Founder
Funding: Investors include Amex Ventures, Warner Music Group, Sangha Capital, TenSquared Capital & more.
Product Description: Superlogic provides experiential rewards to major loyalty programs via its proprietary B2B marketplace platform, where hundreds of premier experience producers offer the best of music, sports, dining, and culture to our major loyalty program partners. Experiences selected by the program are made available for purchase, bid, or enter to win with points or miles by that program's users, inside the program's native loyalty app or program website.
Business Model: Superlogic provides white-labeled experiential rewards to major loyalty programs via its platform, where program users can spend points and miles for the best in music, sports, dining, and culture experiences. Loyalty programs reduce balance sheet liability when points are spent, and pays Superlogic a wholesale price plus margin for the redemption.
Competitors: Although some loyalty programs produce or sponsor experiences, there is no other b2b marketplace providing experiential rewards at scale to programs.
Competitive Edge: A technology company with roots in the entertainment and experiential industries, Superlogic a revolutionary company providing next-gen white-labeled experiential rewards technology and inventory at scale to some of the world’s biggest loyalty programs in financial services, travel, retail and more.
Market Opportunity: There are $3B-$18B of unredeemed points liability on the balance sheet of an average major loyalty program in travel, hospitality or banking, and an estimated total global liability of over $500B. Our clients Amex, Visa and Mastercards all agree that "Experiences" are the future of loyalty. However VIP experiential rewards are complex to negotiate and expensive to execute. The Superlogic platform simplifies the process and offers exclusive inventory at scale at a fraction of costs to programs.
Early Customers: American Express, Warner Music Group, and more
