AB Tasty


AB Tasty
Jason Seraphin

Jason Seraphin

Head of Customer Success, AMS
Customer Success leader specializing in complex software solutions for the enterprise. Strong background in launching and nurturing multi-million dollar customer relationships with Fortune 50 brands. With a proven track record leading teams that drive product adoption and revenue growth across international buying centers.

Event: 2025 Phocuswright Conference
Product: Emotions AI
HQ: Paris, France
Principal(s): Alix de Sagazan Co-founder & Rémi Aubert Co-founder
Funding: $64M raised; 10+ years of hyper-growth; privately funded
Product Description: Customer Success leader specializing in complex software solutions for the enterprise. Strong background in launching and nurturing multi-million dollar customer relationships with Fortune 50 brands. With a proven track record leading teams that drive product adoption and revenue growth across international buying centers.
Business Model: SaaS subscription model with tiered packaging. Emotions AI Insights (free 6-12 month trial) provides analytics and reporting. Full Emotions AI Activation (2-month free trial, then paid add-on) enables targeting and personalization. Integrated into AB Tasty's experimentation platform, no separate tool needed. Fixed pricing for budget predictability.
Competitors: Optimizely, VWO, Kameleoon, Dynamic Yield, Adobe Target, Google Optimize (sunset), SiteSpect, Monetate, Salesforce Personalization, Insider
Competitive Edge: Emotions AI automatically segments visitors into 10 behavioral profiles in real-time using 100M+ e-commerce journeys. 60% of tests show hidden winners/losers by segment. Delivers 5-10% revenue lift per campaign. Only solution combining AI segmentation with experimentation & personalization.
Market Opportunity: The travel personalization market is exploding: 72% of travelers expect personalized experiences, with 61% willing to pay more for them. The global travel technology market reached $10.7B in 2024, projected to grow to $18.6B by 2033 (6% CAGR). AI-powered personalization can boost hospitality revenue by 40% vs. competitors. With 65% of bookings moving online by 2026 and mobile dominating (55%+ of bookings), Emotions AI addresses the critical gap between digital expectations and on-property delivery, turning behavioral insights into revenue.
Early Customers: Leading travel & hospitality brands including Disneyland Paris, Away Resorts; fashion retailers Clarins, La Redoute, Jacadi, Oniverse
Contact: Natalia Soto, Growth Marketing Manager; [email protected]