Event: 2025 Phocuswright Conference
Product: D / AI Destinations
HQ: Florence, Italy
Principal(s): Mirko Lalli, CEO and Founder
Funding: Acquired by Almawave (Almaviva Group) in 2022
Product Description: AI-powered strategy suite for DMOs: a team of specialized Agents that turn complex data into real-time decisions. From crisis response to event ROI, they uncover opportunities, reduce time to insight by 99%, and recommend concrete actions to optimize tourism strategies.
Business Model: SaaS subscription tailored to destination needs.
Competitors: ForwardKeys, Zartico, MMGY, Lighthouse.
Competitive Edge: We combine geolocated big data, proprietary KPIs, and cutting-edge generative AI to deliver actionable, AI-powered tourism intelligence—instantly.
Market Opportunity: Destination Managers are overwhelmed by fragmented tools and backward-looking reports. The market needs real-time, proactive solutions that empower faster decisions and coordinated action. Agent Studio addresses this gap with dynamic AI Agents trained to solve the top pain points in tourism strategy, from seasonality to crisis management.
Early Customers: ENIT, Visit Piemonte, Visit Emilia, Lugano Region, Seville, South Africa, Helsinki, Munich
