Event: 2025 Phocuswright Conference
Product: Wenrix DeepFlow
HQ: Tel Aviv, Israel
Principal(s): Amir Balaish, CEO; Tor Leelo, CPO; Armon Avrahamy, CTO
Funding: Series A & B $24m
Product Description: Wenrix is Travel’s Embedded AI Platform—the only solution that helps agencies win on price (even on NDC), deliver flight flexibility for all, and automate even the toughest servicing edge cases. Agencies grow margin, gain a competitive edge, enhance experiences, and build loyalty that drives lasting growth.
Business Model: A fully managed, deeply integrated AI solution that works the way agencies work. Once onboarded, it’s easy to expand with new modules that optimize pricing, flexibility, and servicing—driving loyalty, higher margins, and lasting competitive advantage.
Competitors: Generalist AI tools that can’t handle travel’s complexity, rely on partial automation, or patchwork tech stacks.
Competitive Edge: Our edge: nearly a decade of deep travel expertise powering the world’s largest OTAs and TMCs. We deliver true, touchless automation—no manual workarounds—and a layered, market-proven tech stack that makes adopting AI seamless and accelerates customer innovation.
Market Opportunity: Legacy systems, rising costs, and manual processes are draining travel’s profitability. As AI transforms every sector, Wenrix empowers agencies to evolve fast—turning pricing, flexibility, and servicing automation into levers for efficiency, loyalty, and growth across a $1.4T industry ripe for disruption.
Early Customers: Trip.com, Etraveli Group, Priceline, Webjet, MakeMyTrip, CWT, World Travel Inc, Travelperk.
