What is the high-level state of online travel today? Have the key sites settled into a mature landscape of relatively fixed positions, or is there still room for movement and growth? How has Google hotel search influenced consumer behavior and subsequent advertising strategies? We’ll analyze insights gained by monitoring clickstream data tracked from Jumpshot’s panel of 100 million global devices. Learn how shifts in direct, search and metasearch traffic have affected growth and ad spend for key players, and what you can do about it.
Phocuswright's signature session is dedicated to the intersection of finance, investment, M&A, IPOs and the world's largest industry: travel, tourism and hospitality. Wall Street's leading analysts on digital, travel and hospitality share their perspectives on where the money, the market and its movers will go next.