Ruzwana Bashir

Founder and CEO

Ruzwana Bashir Founder and CEO
Ruzwana is Founder & CEO of Peek, disrupting the $150bn global activities industry. The marketplace helps consumers to book the best activities (from food tours to ziplining), while the industry-leading software tools help tour operators to power online booking and grow their businesses. Peek has raised $40 million in funding, offers over 10,000 things to do in the USA and has partnerships to enable bookings of activities directly from Yelp and Google.

Ruzwana was selected as a Finalist for the Ernst & Young Entrepreneur of the Year Award, named one of Forbes’ 30 Under 30 and recognized as one of Fortune's Most Powerful Women Entrepreneurs. She is a Young Global Leader for the World Economic Forum. She started her career in investment banking at Goldman Sachs and in private equity at the Blackstone Group. Ruzwana has an MBA from Harvard Business School, where she was a Fulbright Scholar, and a BA from Oxford University where she was President of the Oxford Union.


Executive Roundtable: Tours and Activities

It's the activities on the ground that inspire travelers to go places. More travelers buy a tour, activity or attraction ticket on trips than any other type of travel product, including flights, hotels, private accommodation, car rental or cruise. Hear from travel activities leaders who are transforming the segment that's been attracting a slew of hot investments and acquisitions and what it means for the travel ecosystem.