Alice Jong

Research Manager
Phocuswright Inc.

Alice Jong Research Manager
Alice joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.

Sessions

Wednesday, November 20, 2019
9:15 AM – 9:40 AM

Executive Interview: TripAdvisor

TripAdvisor forever changed hotel and destination selection when it elevated user-generated content to required pre-trip reading for millions of leisure travelers. In its 20 years of existence, the company has acquired platforms for tours and activities bookings, restaurant reservations, vacation home rentals and more. The company's founder and CEO joins us for an in-depth chat on where TripAdvisor is headed next.

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Wednesday, November 20, 2019
4:25 PM – 4:55 PM

Executive Roundtable: The Future of the Funnel

Focused intermediaries remain a big part of online travel. Can they continue to rely solely on a single vertical, region, or stage of the funnel? Or does success in online travel require product diversification and full-funnel presence? Hear from some of online travel’s savviest leaders about how they stand out, how they reach consumers, and how they plan to keep growing in the land of the giants.

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