Carroll Rheem

Founder and CEO
iolite group

2021 Phocuswright Conference speaker

Carroll Rheem Founder and CEO
Carroll Rheem created iolite group to bridge the gap between data and action, helping travel & tourism organizations not just prepare for the future, but define it. iolite group breaks away from traditional strategy and insights firms with its foundational premise: along with economic growth, generating a positive, measurable social impact is an essential component of success.

Carroll is one of the most recognized and trusted experts in travel & tourism, with nearly 20 years of experience creating actionable global intelligence for both public and private organizations. She is renowned for her ability to bring clarity and methodological rigor to complex challenges, which has led countless organizations to better decisions. Before founding iolite group, Carroll headed insights and analytics at Brand USA, consumer research at Phocuswright and distribution strategy at Starwood Hotels & Resorts. She holds a BA in Economics from New York University and a MMH from Cornell School of Hotel Administration.


Executive Roundtable: The Intersection of Politics, Policy and Planning

How do federal, state and local organizations navigate the maze of politics, policy and planning as they plot travel's course of recovery? Behavioral shifts, new business models, political divides, legislation and regulations complicate destination management, creating a ripple effect throughout the travel ecosystem.