Siew Hoon Yeoh

Founder, WIT and Editorial Director
Northstar Travel Group Asia

2021 Phocuswright Conference speaker

Siew Hoon Yeoh Founder, WIT and Editorial Director
Founder & Editor WIT & Editorial Director, Northstar Travel Group Asia

Yeoh Siew Hoon is the founder and editor of Web In Travel, a Singapore-based multi-media platform content provider best known for its event series related to online travel distribution in the Asia Pacific region.

Its signature conference is held in Singapore every October in partnership with ITB Asia and is part of the TravelRave week of events, organized by the Singapore Tourism Board.

WIT also holds conferences in the Middle East, Japan and Indonesia. Its news website is a must-visit for anyone who wants to know what’s going on in travel distribution, marketing and technology in APAC.

WIT was acquired by Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, in April 2014. She was recognized as Tourism Entrepreneur of the Year by the Singapore Tourism Board in 2014.

Siew Hoon continues to run WIT and as editorial director for Asia, she’s responsible for leading Northstar’s expansion in the region.


Tuesday, November 16, 2021
4:05 PM – 4:25 PM EST

Executive Interview: KAYAK

The Incredible Journey. How optimism, passion and just enough cynicism keep Kayak on a roll.

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Wednesday, November 17, 2021
11:00 AM – 11:20 AM EST

Executive Interview: RedDoorz

In its bid to become Southeast Asia's largest hospitality company, there’s a lot to overcome, but also huge opportunity. Can RedDoorz find rooms for all types of travelers? It’s founder explains.

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