Jeremy Sampson is the CEO of leading sustainable tourism charity, the Travel Foundation. Based at the Travel Foundation’s headquarters in Bristol UK, Jeremy heads the organisation’s global work to improve the impacts of tourism on people and the environment in destinations. Under Jeremy’s leadership, the Travel Foundation is working with the world’s leading travel companies and destinations, driving a shared understanding of the real impacts of tourism, encouraging a shared approach towards improving these impacts, and providing practical solutions to do so.

Jeremy has extensive experience in the tourism and sustainability arenas, working with the public sector, SMEs, multinationals, and civil society. Immediately prior to joining The Travel Foundation, Jeremy worked at the IUCN Centre for Mediterranean Cooperation, where he designed and managed large-scale transnational cooperation initiatives, such as DestiMED, and was instrumental in launching the MEET Network, a regional-scale ecotourism network and destination management organization for protected areas across the Med. He has served as an Adjunct Professor at the George Washington University International Institute of Tourism Studies, and was elected to the Executive Committee of the WCPA Tourism and Protected Areas Specialist Group (TAPAS). He also spent five years as VP of Communications and Partnerships at Sustainable Travel International and two years as President of international tour operator, GreenSpot Travel.