Adam Morvitz is Founder & CEO of point.me, the first-of-its-kind flight booking tool that enables travelers to redeem their airline and credit card rewards for better flights - for fewer points. In 2011, Adam was traveling frequently for business and earning lots of credit card points and airline miles along the way. A financial consultant for much of his career, Adam loved researching the best flights he could find using his points. His colleagues saw him book business class flights to Europe for only a few thousand points, and started asking him how they could maximize the value of their miles and points, too. Adam saw the opportunity to turn his knowledge into a business and launched Juicy Miles, a concierge reward flight booking service. As the company grew to 60 agents, Adam knew they needed a way to search all the loyalty program options instantly instead of conducting manual searches, and so began development of point.me. point.me is a first-of-its-kind flight booking tool that enables travelers to redeem their airline and credit card rewards for better flights - for fewer points.