Ben Drew


2023 Phocuswright Conference speaker

Ben Drew President
Ben Drew is Viator’s Chief Executive Officer, leading a growing team of more than 400 across 10+ countries worldwide. Ben has been part of the wider Tripadvisor team since 2012 serving in various capacities of business development and strategy for vacation rentals and experiences, while also leading a large part of the organization’s M&A strategy. Prior to joining Tripadvisor and leading Viator, Ben worked on strategy, business development, and product at Expedia where he created and executed an ambitious growth strategy for the company’s largest travel market in Europe. Ben also spent time consulting leading global private sector companies for Deloitte in the UK and the Middle East, specializing in hospitality, food & beverage, and consumer goods. Hailing from the UK, Ben has a degree in Economics from the University of Cambridge and now calls Massachusetts home. His natural affinity for travel and adventure means you can regularly find Ben in locations above 10,000 feet, taking in the beautiful sights and enjoying all that nature has to offer.


Wednesday, November 15, 2023
3:40 PM – 4:05 PM MST

Executive Interview: Tours, Activities and Experiences: Aiming High

Tours, activities and experiences have long been seen as travel's next frontier for aggregation and consolidation. But despite a few notable successes, the sector remains stubbornly fragmented. CEOs of the two biggest marketplaces clear up misconceptions about the sector, why it is different to the rest of travel and what the future holds.

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