As the Global Head of Travel at Rappi, Guido is in charge of building and running this new vertical inside the fastest growing "superapp" and ecommerce platform in the Latin American region. Guido brings with him over 20 years of experience in travel tech, launching and building teams and businesses across Latin America. He is a passionate entrepreneur and travel industry enthusiast. After founding a reverse auction model OTA in 1999, 123vendido.com, he started and was the driving force behind Netactica, one of the top travel technology providers in Latin America.