Michael Zureik

Director of Digital Identity

2023 Phocuswright Conference speaker

Michael Zureik Director of Digital Identity
Michael Zureik is with the SITA Lab, the company’s strategic research and development arm, leading the digital travel strategy within SITA.

Michael has 20+ years experience in the Air Transport Industry (ATI) advising governments and industry how to transform towards a seamless travel experience. He has worked with booking/reservation systems, immigration, aviation security, airport security screening, border control, COVID passports/credentials, intelligence and enforcements systems that span the entire travel continuum.

Michael is an advocate for Digital Travel and biometrics, with strong privacy and trust controls, as the key enabler to successfully transform the traveler journey.


Wednesday, November 15, 2023
12:35 PM – 1:00 PM MST

Executive Panel: Digital Identity Becomes Reality

The future is here when it comes to digital identity for travel, with the tiny island of Aruba a global leader in implementing this type of solution. What will this technology mean for border crossing, hotel check-in, entry to attractions and more broadly, how travel brands access customer data?

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