Rob Torres

Senior Vice President, Media Solutions & Retail Partnerships
Expedia Inc.

2023 Phocuswright Conference speaker

Rob Torres Senior Vice President, Media Solutions & Retail Partnerships
As senior vice president at Expedia Group, Rob Torres leads all facets of the global advertising business, including product, engineering, strategy, operations and business development, and works with the leadership team in shaping the future of the business with industry-leading offerings for partners. Prior to this role, Rob spent 16 years at Google as the managing director of advertising and marketing for the company’s travel division, overseeing sales, strategy, product development and relationship management. He previously spent seven years as vice president of strategic accounts at Expedia Group, working closely with hotel partners. A travel industry leader, Rob was most recently vice chairman and a member of the Operating Committee of the World Travel & Tourism Council (WTTC) and currently serves on the U.S. Travel and Tourism Advisory Board (TTAB). He is also a former chairman of the World Economic Forum’s Future of Mobility council and past board chairman for The Hospitality Sales and Marketing Association International (HSMAI). Rob holds a B.S. in Public Administration from the University of Southern California and an MBA from Georgetown University and resides in Seattle with his family.


Monday, November 13, 2023
2:45 PM – 3:15 PM MST

New Traveler Path to Purchase

The modern traveler path to purchase is one with many touchpoints and sources of inspiration — from streaming content and social media videos to digital ads and travel sites. With the road to booking more complex than ever, this session will look at new Expedia Group digital and qualitative research that unpacks the online shopping journey of today’s travelers in multiple countries around the world. Join Rob Torres, senior vice president of Expedia Group Media Solutions and Retail Partnerships, to explore consumer behaviors leading up to a travel purchase, including the main drivers, interests, and resources influencing travel decisions. In less time than it takes to have a pizza delivered, Rob will reveal how travelers are inspired, how they research, and how they book trips online with actionable takeaways on how to reach these travelers throughout the path to purchase.

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