Robert Cole

Senior Research Analyst, Lodging and Leisure Travel
Phocuswright Inc.

2023 Phocuswright Conference speaker

Robert Cole Senior Research Analyst, Lodging and Leisure Travel
Robert Cole contributes to Phocuswright on topics related to hospitality, technology, distribution and traveler engagement. He has authored numerous papers for Phocuswright and has served in industry leadership roles with the Open Travel Alliance interoperability committee, HEDNA board of directors and as an HSMAI Adrian Awards Platinum/Best of Show judge.

Mr. Cole is also founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice with clients including global hotel brands, travel technology providers, consumer websites, major media groups, travel related service organizations and the U.S. Government. Robert has over 30 years of travel industry experience. Prior to working with Phocuswright, Mr. Cole served as vice president, destination experience for mega-wholesaler Mark Travel; vice president of hotel and car for dynamic packaging pioneer Neat Group; director of hospitality development for Sabre Group; and corporate director of marketing planning for Four Seasons Hotels and Resorts. He holds a B.S. degree from Cornell University's School of Hotel Administration.


Wednesday, November 15, 2023
12:35 PM – 1:00 PM MST

Executive Panel: Digital Identity Becomes Reality

The future is here when it comes to digital identity for travel, with the tiny island of Aruba a global leader in implementing this type of solution. What will this technology mean for border crossing, hotel check-in, entry to attractions and more broadly, how travel brands access customer data?

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Wednesday, November 15, 2023
4:05 PM – 4:30 PM MST

Executive Panel: The Future of the Trip is Generative

Generative AI exploded into consumer consciousness and forced travel companies to accelerate their thinking on ways they could leverage the technology in the traveler journey. Leading travel and tech companies tell us how they see this transformation taking place.

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