Robert Cole is CEO of RockCheetah, a hotel marketing strategy and travel technology consulting practice that diligently attempts to prove that marketing, travel technology, exceptional service & profitability can peacefully coexist.

RockCheetah’s client portfolio has included leading travel-related organizations like Marriott International, Choice Hotels, National Geographic, Amadeus and Cvent. Additionally, he advises leading private equity, venture capital and institutional investment analysts in the areas of hospitality, technology and travel distribution.

Robert also serves as Phocuswright’s Senior Research Analyst for Lodging and Leisure Travel.

Prior to founding RockCheetah, Robert’s hospitality industry experience included heading corporate marketing planning at Four Seasons Hotels, leading Sabre’s hotel line of business, launching dynamic packaging pioneer Neat Group, and overseeing destination product development and contracting for Mark Travel’s fourteen vacation brands.

Robert is involved in numerous travel industry initiatives, having served as co-chair of the Hospitality ID working group and as executive advisor to AHLA/HTNG; the hospitality & travel special interest group of the Distributed Identity Foundation, the HSMAI Marketing Advisory Board; as a founding member of the OpenTravel Alliance interoperability committee, and the HEDNA Board of Directors.