Siew Hoon Yeoh

Founder, WIT and Editorial Director
Northstar Travel Group Asia

2023 Phocuswright Conference speaker

Siew Hoon Yeoh Founder, WIT and Editorial Director
Yeoh Siew Hoon is the founder and editor of Web In Travel, a Singapore-based multi-media platform content provider best known for its event series related to online travel distribution in the Asia Pacific region.

Its signature conference is held in Singapore every October in partnership with ITB Asia and is part of the TravelRave week of events, organized by the Singapore Tourism Board.

WIT also holds conferences in the Middle East, Japan and Indonesia. Its news website is a must-visit for anyone who wants to know what’s going on in travel distribution, marketing and technology in APAC.

WIT was acquired by Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, in April 2014. She was recognized as Tourism Entrepreneur of the Year by the Singapore Tourism Board in 2014.

Siew Hoon continues to run WIT and as editorial director for Asia, she’s responsible for leading Northstar’s expansion in the region.


Wednesday, November 15, 2023
2:05 PM – 2:35 PM MST

Executive Panel: Bridge Series - Improving Travel Through Human-Machine Collaboration

Travel enriches our souls and allows us to experience new places, cultures and traditions. Building off of the learnings from WiT’s Global Travel Tech Thinktank, hear from leaders from across the world on how they are striking the right balance between technology and humans to improve all aspects of travel from planning to booking to the destination experience.

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Wednesday, November 15, 2023
4:40 PM – 5:00 PM MST

Executive Interview: The Path Forward

They defied the pandemic with a business shift that favored fintech, but how can this aspirational travel leader build bookings to win over the marketplace once and for all?

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