Vanessa Karel, is a second-time Founder, serial entrepreneur, writer, public speaker and full-time hustler. She has dedicated her time into solving one of the biggest issues for women: Safe navigation and genuine connections through her travel startup; Greether.

The company targets two of the most important SDGs and UN development goals, which are to reduce safety risks for women and to increase income opportunities for them. Having only launched Greether for less than a year, the web app has organically grown users in over 100 countries and 900+ cities around the world. “We connect female travelers to verified local women Greeters they can book wherever they go so they can have safer navigation from a local expert, it's like booking your local bestie”.

She was named as one of the 100 rising Latinx Startup founders to watch through her work founding Greether. The startup was recently selected to enter Expedia's accelerator program, for creating more accessible and sustainable tourism for travelers.

Greether was a finalist in “AWAKE TOURISM CHALLENGE” by UNWTO. Additionally, Vanessa was the winner of first place in the 3rd edition of Tourism Promise by the CNET (National Tourism Business Council of Mexico) & winner of E-100, an initiative by ASEM (Association of Entrepreneurs of Mexico) that recognizes the most inspiring entrepreneurs who create a great impact in Mexico.