Pippa Williamson SVP Sales Global, HBX Group Pippa Williamson was appointed to SVP Sales Global at HBX Group in September 2024. She joined Hotelbeds, part of HBX Group, in September 2022 as Vice President – Commercial for Asia Pacific (APAC), overseeing all sales and sourcing activity across the fast-growing region.

She has brought a wealth of experience gained from her extensive career in the APAC hospitality sector. Prior to her time at HBX Group, Pippa spent five years at Shangri-La Group in roles of increasing responsibility and was latterly Senior Vice President, Head of Sales & Distribution, where she oversaw the sales strategy across 105 hotels.

Pippa began her career in the global sales team at Starwood Hotels & Resorts in 2004. During her 12 years at the company, she was promoted several times, eventually becoming Director Global Leisure, Luxury, TMC & Airline Sales Asia Pacific. She left Starwood to join Marriott International as Director Wholesale APAC before moving to Shangri-La in 2017.

Pippa is a committed people leader, driven by a collaborative mindset to bring results and positive impact to her team and customers.