Stuart Greif brings 30+ years of global experience focused at the intersection of travel & hospitality, customer experience, and technology to Forbes Travel Guide, where he drives strategy, innovation and operations. Stuart previously served as Microsoft’s Global Executive for Travel & Hospitality, J.D. Power’s Global Travel Practice Leader and Global Travel Leader for unicorn start-up Amperity, backed by early Amazon, Facebook and LinkedIn investors. Stuart plays a leading role in innovation across the industry globally, partnering with start-ups, corporates, venture and private equity. He is a thought leader who speaks globally on AI, Social Commerce, and tech innovation in the travel industry. Stuart serves on several boards and formerly served on the World Economic Forum’s Global Future Council for Responsible Tourism and the board of the Boutique Lifestyle Lodging Association. He has been recognized as one of the ‘50 Most Inspiring’ and ‘100 Most Influential’ travel leaders by the International Hospitality Institute. He has also been recognized globally for his advocacy and allyship for women, diversity and inclusion. Stuart started his career at Accenture (Andersen Consulting) and holds a M.B.A. from The Darden School of Business at The University of Virginia. He is based in the San Francisco Bay area.