Charlie has 30+ years leading commercial teams at both full service and low cost airlines at various lifecycle stages: start ups, repositionings and work outs
He brings together multi-disciplinary commercial expertise to help organizations transform with a focus on demand generation through technology enablement and cutting edge product marketing and merchandising. This included CMO-sponsorship of Air Canada’s work resulting in it being the world’s first full service carrier to offer branded fares and a la carte ancillaries, subscription products and carbon-offsetting.
In addition to being CMO at Air Canada, Charlie has held chief commercial and chief marketing positions at two major airlines, two international hotel brands and a national tourism organization. He recently led the airline solutions groups at Sabre for pricing & RM, network planning, Radixx and airline data products before returning to consulting in 2023. He is an executive advisor at Seabury Airline Strategy Group and currently acting as interim marketing head at Oneworld.