As Chief Commercial Officer, Chris Wilroy leads Hilton’s global Commercial Services team across the Americas, EMEA, and APAC. He also oversees the planning and execution of Hilton’s global performance management cycle. His responsibilities span global revenue management, pricing, sales, regional marketing, and distribution, as well as driving market-leading innovations across these areas.

Chris began his hospitality career in 1998 as a Revenue Analyst with Hilton and has since held a range of roles in Commercial Services, Revenue Management, and Brand Performance Support. Most recently, he served as Senior Vice President and Commercial Director, Americas, where he modernized Hilton’s global revenue management, pricing, and performance marketing capabilities, expanded digital group and B2B distribution, and integrated commercial strategies that strengthened Hilton’s performance premium in the region.

Chris holds a bachelor’s degree in business administration and lives in Dallas, Texas with his wife and two children.
Chris began his career in hospitality in 1998 as a Revenue Analyst with Hilton and held various positions in Commercial Services, Revenue Management, and Brand Performance Support through his career. In 2015 he was honored by HSMAI as the Revenue Management Professional of the Year and one of the Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization in 2016. Chris holds a bachelor's degree in Business Administration – Finance and lives in Dallas, Texas with his wife and two children.